This Father’s Day, Indian brands went beyond the generic greeting card approach. We saw a wave of campaigns that were as unique as the dads they celebrated! Let’s dissect some of these gems and understand the marketing magic behind them.
RED CRABS CREATIVE WORKS PVT LTD.
3rd Floor, Gutenberg IT Park, Kalajyothi Road, Kondapur, Hyderabad – 500084
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Key 68
Graphic Design Label Packaging Illustration
Health & Wellness
Supplement & Product
Discover the Hidden World Within: Your Microbiome Matters
Trillions of microscopic allies live within you, supporting your wellness from gut health to overall vitality. This complex ecosystem influences 100+ aspects of your well-being.
Understanding and nurturing our relationship with the microbial world opens doors to enhanced health and a deeper appreciation for life’s intricate web.
The predominant color will be SunflowerYellow.
It will be used as the main color and
base color in all its combinations.
Other colors that will complement
the brand identity will be 4Skus Respective Colors.
Ambient (Regular, Medium, & Bold)
Aa Bb Cb Dd Ee Ff Gg Hh Ii
Jj Kk Ll Mm Nn Oo Pp Qq R
Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9
Medhankura
Graphic Design Logo Design Branding
Innovation
Research& Innovation
THE PULSE OF INNOVATION: MEDHANUKRA’S VISION IN COLOR
At Medhanukra, F47421 symbolizes bold energy, passion, and creativity, driving our relentless pursuit of innovative solutions.
004C91, represents the spark of discovery, illuminating new ideas and guiding Medhanukra toward transformative solutions.
Ayuvu
Graphic Design Logo Design Branding
Medical
Monitoring & Innovation
AYUVU COMMAND CENTER
Logo Elements:
Health Care Hub
The logo could represent a central hub for a healthcare network, connecting people to health resources and medical professionals regardless of location.
Global Reach
The Dots extending outwards could signify the organization’s global reach, providing healthcare services to people around the world.
Collabration
The cross, a symbol of medicine, intertwined with a square, which can represent technology or structure, could embody the concept of health and technology working together.
Colour Scheme
Blue: Blue is associated with trust, security, and professionalism, all of which are important for a healthcare organization.
Orange: Orange Is associated with trust, security, and professionalism, all of which are important for a healthcare organization.
Ayuvu
Command Centre
Video Design Video Editing Visual Communication
Healthcare
Visual Communication & Healthcare
RAMMAYA Story
Video Design Video Editing Visual Communication
Healthcare
Visual Communication & Healthcare
Smart Rack
Video Design Video Editing Visual Communication
Healthcare
Pharma & Inventory management
MedUnited
Hospitals
Above the Line (ATL) & Below the Line (BTL)
Healthcare
Hospitals & Clinics
ATL (Above the Line)
BTL (Below the Line)
2024 - World Heart Day “Health Walk”(Amalapuram)
MedUnited
Healthcare
Research & Validation
COMPANY OVERVIEW
At RedCrabs, our Research & Validation team specializes in delivering thorough market insights, competitive analyses, and data-driven strategies. We provide valuable guidance to support our clients’ expansion, market entry, and sustained growth. Our client portfolio includes prominent healthcare,technology,Insurance, firms like Avasa, Smart Rack,Trovity and Medunited, Below is a detailed breakdown of our work for Medunited, covering our processes in competitor analysis, market validation, primary and secondary research, and market scope identification.
Our work with Medunited included a thorough Competitor Analysis to identify key players in the healthcare market across Amalapuram Cluster, Palacole Cluster, Raipur Cluster. By examining the service portfolios, pricing structures, patient satisfaction levels, and unique value propositions of competitors, we highlighted areas where Medunited could differentiate its services. The analysis informed Medunited about
Gaps in competitor offerings
Strengths and weaknesses of local and regional competitors
Potential strategies for attracting and retaining patients based on competitor insights
This competitor analysis equipped Medunited with a clear view of the competitive landscape, highlighting positioning opportunities that would appeal to a diverse patient demographic.
MARKET VALIDATION
To ensure the feasibility of Medunited’s market expansion, we conducted Market Validation focusing on both secondary and primary data sources to understand demand, healthcare accessibility, and community health needs in Amalapuram and the surrounding areas. Our validation process included:
“Analysis of the demographic and socio-economic profile of the target market.”
“Evaluation of healthcare spending patterns and patient preferences.”
“Assessment of healthcare provider density and demand for specific medical services.”
PRIMARY AND SECONDARY RESEARCH
Our approach relied on Primary and Secondary Research methods to gather data accurately and comprehensively:
We conducted on-the-ground surveys with patients, doctors, and healthcare administrators across hospitals and clinics in Amalapuram, Raipur, and Palakole clusters. By engaging with local residents and healthcare providers, we obtained firsthand insights into patient satisfaction, treatment preferences, common health issues, and unmet needs. The findings allowed Medunited to align its offerings with patient expectations and to tailor services to meet specific local needs.
Supplementing our primary data, we compiled relevant industry reports, regional healthcare statistics, and previous market studies. This secondary data was crucial in establishing benchmarks and understanding healthcare trends, allowing us to cross-reference and validate findings from primary research.
Together, these research efforts built a holistic view of the healthcare landscape, identifying immediate opportunities for Medunited’s growth while ensuring that all recommendations were data-driven and reflective of actual market conditions.
Identifying Scope of Expansion
With data from our competitor analysis and market research, we Identified the Scope for Medunited’s expansion across Raipur, Palacole and Amalapuram clusters. Key areas we highlighted included:
Service Expansion: Based on the Feasibility survey data, there was a marked need for specialized care facilities, such as nephrology and cardiology, which were underrepresented in the local healthcare market.
Patient-Centric Services: High demand for affordable, accessible healthcare services indicated potential for Medunited to expand by offering services like telemedicine, home healthcare, and medicine delivery to reach underserved rural populations.
Partnership Opportunities: We identified opportunities for strategic partnerships with local clinics and healthcare providers, allowing Medunited to increase its footprint quickly and efficiently.
GFI (GOLF FEDERATION OF INDIA)
UI/UX Web Development Illustration
Sports
Mobile Application
The redesign of the Golf Federation of India (GFI) website focuses on modernizing its digital presence with a clean, responsive, and user-friendly interface. The new site enhances navigation, making it easier to access tournament schedules, rankings, and membership details. A key feature is the integration of a tournament management system for live scores and registrations, along with a dedicated member portal for personalized services.
The redesign also supports GFI’s mission to promote golf across India, highlighting initiatives like “Gaon se Golf Tak” and grassroots programs. With a fresh visual appeal, media-rich content, and social media integration, the website will serve as a central hub for players, fans, and the golfing community.
UI/UX Web Development Illustration
Mental Health
Mobile Application
ZenLives and ZenTeens are mental health apps designed to help adults and teens manage their well-being through personalized guidance. By answering mental health questions, users receive tailored strategies for managing stress, anxiety, and depression. ZenLives offers support for adults facing work or life challenges, while ZenTeens caters to teens dealing with school pressure and emotional growth. Both apps feature a calming, user-friendly interface and incorporate mindfulness practices like meditation and breathing exercises, empowering users to take control of their mental health.
Design System uses soothing colors and simple layouts, with ZenLives mature and ZenTeens vibrant, ensuring easy, accessible use.
