Goodbye Cookies, Hello Privacy? The Future of Targeted Advertising

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Vibha

Words are powerful. I craft content that not only tells stories but also sparks engagement and builds meaningful connections with audiences. Every post, article, and tweet is a chance to amplify a brand’s voice and create lasting impressions.

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Ajay

Proud to tell stories in my mother tongue! I write from the heart, crafting content that connects with Telugu speakers on a deep, cultural level.

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The digital marketing landscape is facing a seismic shift. Third-party cookies, long used for targeted advertising, are being phased out by major browsers due to privacy concerns. So, how will brands reach their target audiences in the age of enhanced online privacy?

This news has some marketers scrambling, but it also presents an opportunity. A focus on building strong brand communities, leveraging zero-party data (information customers give willingly), and creative contextual targeting could be the future.

What are your thoughts? Will the end of cookies spell doom for targeted advertising, or is it a chance to get more creative?


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3rd Floor, Gutenberg IT Park, Kalajyothi Road, Kondapur, Hyderabad – 500084

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    Packaging design

    Key 68

    Project

    Graphic Design Label Packaging Illustration

    Industry

    Health & Wellness

    Platform

    Supplement & Product

    Url

    https://Key68shopifynet/

    About project

    Discover the Hidden World Within: Your Microbiome Matters

    Trillions of microscopic allies live within you, supporting your wellness from gut health to overall vitality. This complex ecosystem influences 100+ aspects of your well-being.

    Understanding and nurturing our relationship with the microbial world opens doors to enhanced health and a deeper appreciation for life’s intricate web.

    Find Right Product For Right Solution

    Color Palette

    The predominant color will be SunflowerYellow.
    It will be used as the main color and
    base color in all its combinations.

    Other colors that will complement
    the brand identity will be 4Skus Respective Colors.

    Typography

    Ambient (Regular)

    Ambient (Regular, Medium, & Bold)

    Aa Bb Cb Dd Ee Ff Gg Hh Ii

    Jj Kk Ll Mm Nn Oo Pp Qq R

    Ss Tt Uu Vv Ww Xx Yy Zz

    0 1 2 3 4 5 6 7 8 9

    Graphic design

    Medhankura

    Project

    Graphic Design Logo Design Branding

    Industry

    Innovation

    Platform

    Research& Innovation

    Branding

    Research & innovation Company

    Letter ‘M’

    Medha (intelligence or brain)

    Ankura (sapling)

    004C91

    F47421

    THE PULSE OF INNOVATION: MEDHANUKRA’S VISION IN COLOR

    At Medhanukra, F47421 symbolizes bold energy, passion, and creativity, driving our relentless pursuit of innovative solutions.

    004C91, represents the spark of discovery, illuminating new ideas and guiding Medhanukra toward transformative solutions.

    Graphic design

    Ayuvu

    Project

    Graphic Design Logo Design Branding

    Industry

    Medical

    Platform

    Monitoring & Innovation

    Brand Identity

    Ayuvu Command Centre

    health care & Connecting Dots

    Letter ‘A’

    AYUVU Icon

    004C91

    F47421

    AYUVU COMMAND CENTER

    Logo Elements:

    •  Healthcare Symbol: The logo uses a bold, modern cross as its central symbol. This is a widely recognized symbol of health and medical care.
    • Square and Lines: The cross is enclosed within a square. The square can represent stability, structure, and order.

    Health Care Hub
    The logo could represent a central hub for a healthcare network, connecting people to health resources and medical professionals regardless of location.

    Global Reach
    The Dots extending outwards could signify the organization’s global reach, providing healthcare services to people around the world.

    Collabration
    The cross, a symbol of medicine, intertwined with a square, which can represent technology or structure, could embody the concept of health and technology working together.

    Colour Scheme

    Blue: Blue is associated with trust, security, and professionalism, all of which are important for a healthcare organization.

    Orange: Orange Is associated with trust, security, and professionalism, all of which are important for a healthcare organization.

    Video design

    Ayuvu

    Command Centre

    Project

    Video Design Video Editing Visual Communication

    Industry

    Healthcare

    Platform

    Visual Communication & Healthcare

    Video Design & Editing

    Ayuvu Command Centre

    Video design

    RAMMAYA
    Story

    Project

    Video Design Video Editing Visual Communication

    Industry

    Healthcare

    Platform

    Visual Communication & Healthcare

    Video Design & Editing

    Story Narration

    ATL/BTL

    Smart Rack

    Project

    Video Design Video Editing Visual Communication

    Industry

    Healthcare

    Platform

    Pharma &
Inventory management

    Video Design & Editing

    Smart Rack

    ATL/BTL

    MedUnited

    Hospitals

    Project

    Above the Line (ATL) & Below the Line (BTL)

    Industry

    Healthcare

    Platform

    Hospitals & Clinics

    Research & Validation

    Medunited Hospitals

    ATL (Above the Line)

    BTL (Below the Line)

    2024 - World Heart Day “Health Walk”(Amalapuram)

    Research & Validation

    MedUnited

    Project

    • Market Research
    • Market Validation
    • Secondary Research
    • Competition Analysis Business Audits
    • Cluster Research

    Industry

    Healthcare

    Platform

    Research & Validation

    Research & Validation

    Medunited Hospitals

    COMPANY OVERVIEW

    At RedCrabs, our Research & Validation team specializes in delivering thorough market insights, competitive analyses, and data-driven strategies. We provide valuable guidance to support our clients’ expansion, market entry, and sustained growth. Our client portfolio includes prominent healthcare,technology,Insurance,  firms like Avasa, Smart Rack,Trovity and Medunited, Below is a detailed breakdown of our work for Medunited,  covering our processes in competitor analysis, market validation, primary and secondary research, and market scope identification.

    01.

    Competitor Analysis

    02.

    Market Validation

    03.

    Primary and Secondary Research

    04.

    Identifying Scope of Expansion

    Competitor Analysis

    Our work with Medunited included a thorough Competitor Analysis to identify key players in the healthcare market across Amalapuram Cluster, Palacole Cluster, Raipur Cluster. By examining the service portfolios, pricing structures, patient satisfaction levels, and unique value propositions of competitors, we highlighted areas where Medunited could differentiate its services. The analysis informed Medunited about

    Gaps in competitor offerings

    Strengths and weaknesses of local and regional competitors

    Potential strategies for attracting and retaining patients based on competitor insights

    This competitor analysis equipped Medunited with a clear view of the competitive landscape, highlighting positioning opportunities that would appeal to a diverse patient demographic.

    MARKET VALIDATION
    To ensure the feasibility of Medunited’s market expansion, we conducted Market Validation focusing on both secondary and primary data sources to understand demand, healthcare accessibility, and community health needs in Amalapuram and the surrounding areas. Our validation process included:

    “Analysis of the demographic and socio-economic profile of the target market.”

    “Evaluation of healthcare spending patterns and patient preferences.”

    “Assessment of healthcare provider density and demand for specific medical services.”

    Through these insights, we confirmed the region’s demand for expanded healthcare services and identified areas where Medunited could introduce differentiated offerings, making an impact in underserved communities.

    PRIMARY AND SECONDARY RESEARCH

    Our approach relied on Primary and Secondary Research methods to gather data accurately and comprehensively:

    Primary Research

    We conducted on-the-ground surveys with patients, doctors, and healthcare administrators across hospitals and clinics in Amalapuram, Raipur, and Palakole clusters. By engaging with local residents and healthcare providers, we obtained firsthand insights into patient satisfaction, treatment preferences, common health issues, and unmet needs. The findings allowed Medunited to align its offerings with patient expectations and to tailor services to meet specific local needs.

    Secondary Research

    Supplementing our primary data, we compiled relevant industry reports, regional healthcare statistics, and previous market studies. This secondary data was crucial in establishing benchmarks and understanding healthcare trends, allowing us to cross-reference and validate findings from primary research.

    Together, these research efforts built a holistic view of the healthcare landscape, identifying immediate opportunities for Medunited’s growth while ensuring that all recommendations were data-driven and reflective of actual market conditions.

    Identifying Scope of Expansion

    With data from our competitor analysis and market research, we Identified the Scope for Medunited’s expansion across Raipur, Palacole and Amalapuram clusters. Key areas we highlighted included:

    Service Expansion: Based on the Feasibility  survey data, there was a marked need for specialized care facilities, such as nephrology and cardiology, which were underrepresented in the local healthcare market.

    Patient-Centric Services: High demand for affordable, accessible healthcare services indicated potential for Medunited to expand by offering services like telemedicine, home healthcare, and medicine delivery to reach underserved rural populations.

    Partnership Opportunities: We identified opportunities for strategic partnerships with local clinics and healthcare providers, allowing Medunited to increase its footprint quickly and efficiently.

    Our work for Medunited showcases how RedCrabs leverages robust research and validation processes to provide clients with the strategic insights needed to make informed decisions and enter new markets with confidence. Our commitment to data-driven strategies helps clients like Medunited achieve impactful, sustainable growth.

    UX/UI design

    GFI

    (GOLF FEDERATION OF INDIA)

    Project

    UI/UX Web Development Illustration

    Industry

    Sports

    Platform

    Mobile Application

    APPS

    https://www.golffederationofindia.com/

    About project

     

    The redesign of the Golf Federation of India (GFI) website focuses on modernizing its digital presence with a clean, responsive, and user-friendly interface. The new site enhances navigation, making it easier to access tournament schedules, rankings, and membership details. A key feature is the integration of a tournament management system for live scores and registrations, along with a dedicated member portal for personalized services.

    The redesign also supports GFI’s mission to promote golf across India, highlighting initiatives like “Gaon se Golf Tak” and grassroots programs. With a fresh visual appeal, media-rich content, and social media integration, the website will serve as a central hub for players, fans, and the golfing community.

    Design System

    Colour Palette

    Shadows styles

    Ui Designs

    UX/UI design

    ZENLIVES/ ZENTEENS

    Project

    UI/UX Web Development Illustration

    Industry

    Mental Health

    Platform

    Mobile Application

    APPS

    ZENLIVES/ ZEN TEENS

    About project

    ZenLives and ZenTeens are mental health apps designed to help adults and teens manage their well-being through personalized guidance. By answering mental health questions, users receive tailored strategies for managing stress, anxiety, and depression. ZenLives offers support for adults facing work or life challenges, while ZenTeens caters to teens dealing with school pressure and emotional growth. Both apps feature a calming, user-friendly interface and incorporate mindfulness practices like meditation and breathing exercises, empowering users to take control of their mental health.

    Design System

    Design System uses soothing colors and simple layouts, with ZenLives mature and ZenTeens vibrant, ensuring easy, accessible use.

    UI screens



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