Holi 2024: A Canvas of Creativity in Brand Celebrations

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This Holi, a treasure of brands including Parle G, Haldiram’s, and Fortune dived into the festival’s vibrant essence with ingenious campaigns. They aimed to weave their narratives into the fabric of the celebration, creating a mosaic of memorable moments for their audience.

  • Pepsi’s AI Twist: In a tech-savvy move, Pepsi morphed into ‘peps.ai’, blending AI’s allure with Holi’s hues. Their playful ad, resurrecting the slogan ‘Yeh Dil Maange More’, mingled nostalgia with innovation, capturing hearts.
  • Parle G’s Emotional Weave: Parle G’s narrative of a young couple’s first Varanasi Holi wove the deep-rooted Indian ethos of unity and joy, reminding us that happiness blooms in shared joy.
  • Fortune’s Feast of Colours: Fortune Foods painted a heartwarming scene of Holi’s culinary traditions, showcasing the integral role of their products in festal feasts, thus knitting their brand into the tapestry of Holi celebrations.
  • Haldiram’s Colourful Bonds: Through a young boy’s adventures, Haldiram captured the essence of Holi’s playful exchanges and the sweet moments of sharing, emphasizing the festival’s power to connect hearts.
  • Noise’s Timeless Moments: Partnering with Idris Ahmed, Noise adorned its smartwatches with the vibrancy of Holi, underlining the festival’s timeless appeal and the unity it inspires across diverse cultures.
  • Crocs’ Festive Footsteps: Crocs stepped into the Holi scene with a campaign that celebrated individuality and collective joy, showcasing their footwear as a perfect blend of style and practicality for the festival.

 

Each brand, in its unique way, painted Holi 2024 with strokes of creativity, connection, and celebration, adding to the festival’s rich palette of experiences.


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