Gone are the days when you’d wait a week for a new outfit, crossing fingers it’d arrive before the big event. In 2025, India’s fashion scene is on fast-forward and quick commerce is the rocket fuel. Myntra, Flipkart and Amazon have tapped into the heartbeat of a nation that lives for now delivering style at breakneck speed to match the urgency of today’s consumer.
At RedCrabs, a leading digital marketing agency in Hyderabad, we explore how these brands are turning fashion into an instant high powered by AI, influencer fire and consumer psychology.
The Pulse: Why Speed Is the New Love Language
Today’s Indian consumer is a whirlwind of ambition and impatience. A 2024 Statista report says 62% of online shoppers expect delivery in under a day and 40% will pay extra for 30-minute drops. Why? It’s not just about stuff it’s about seizing the moment.
The Bengaluru techie needs earbuds for a Zoom call. The Mumbai influencer wants a lehenga for a reel. The Delhi mom craves groceries before the kids get hangry.
Brands get it: speed isn’t a perk; it’s a vibe. They’re tapping three emotional triggers:
- FOMO: “If it’s not here now, I’m missing out.”
- Power: “I control my time, not the courier.”
- Brag: “My delivery’s faster than yours.”
Here’s how Myntra, Flipkart and Amazon are spinning this urgency into marketing fireworks—with inspiration that’s valuable to any online marketing agency.
Myntra’s M-Now: Style That Outruns Your Plans
Myntra’s M-Now, launched in December 2024, drops fashion in 30 minutes. It’s not just delivery—it’s a lifestyle hack for the Insta era.
The Magic
- Psyche Play: Myntra knows you’re buying for the ‘gram or a last-minute shaadi. Their tagline, “Dressed Before Your Story,” nails the thrill of instant style. A 2025 X reel of a Gen Z’er unboxing a kurta in 28 minutes got 15K retweets.
- Tech Swagger: AI curates 20,000+ trending styles in Bengaluru’s dark stores, predicting what’s hot (think neon sneakers for Holi).
- Marketing Mojo: Myntra’s #NowOrNever challenge, where influencers race to style M-Now deliveries, went viral with 2M views. Festive coupons scream, “Why wait for Dussehra?”
Why It Slays
M-Now isn’t just quick it’s fashion quick. It’s for impulsive, emotional buys your vibe, not your pantry. No one else makes speed this chic.
Win:
M-Now spiked Myntra’s Q1 2025 sales by 22%, with 30% of orders from Tier 1 newbies. If you’re a fashion or D2C brand, our eCommerce growth strategies can help you scale like M-Now.
Flipkart Minutes: Your Wish, 10 Minutes Away
Flipkart’s “Minutes”, launched August 2024, delivers groceries to gadgets in 8-16 minutes. It’s the desi answer to “I need it ASAP.”
The Magic
- Psyche Play: Flipkart gets the chaos of urban life late-night cravings, forgotten gifts. Their slogan, “Minutes Mein Magic,” feels like a friend who’s got your back. A Hyderabad X post with #MinutesMeinMaggi hit 12K likes.
- Tech Swagger: 200+ dark stores and AI routes mean your order’s closer than your chai stall. Dynamic suggestions (like batteries with a trimmer) boost cart size.
- Marketing Mojo: IPL tie-ins with RCB stars and Telugu ads shouting “Ippudu!” make it hyper-local. A #MinutesChallenge video of a delivery beating a pizza order racked up 3M views.
Why It Slays
Minutes mixes essentials and impulse buys, from dal to AirPods, with a desi soul. It’s not just fast it’s your fast, wrapped in local flavor.
Win:
Minutes clocked 1.5M orders in Bengaluru by April 2025, with 35% growth in Hyderabad and Pune. Want to run a localized influencer campaign like Flipkart? Our influencer marketing services can help create viral regional impact.
Amazon Prime & Tez: Speed You Trust
Amazon’s Prime nails same-day delivery, while Tez, set for 2025, promises 10-minute groceries. It’s speed with a halo of reliability.
The Magic
- Psyche Play: Prime makes you feel elite fast delivery is your reward for being a member. Tez’s teaser, “Here Before You Blink,” taps the thrill of beating time. A #TezCountdown X post hit 75K likes.
- Tech Swagger: 250+ fulfillment centers and AI logistics ensure precision. Tez’s drone pilots in Delhi by Q3 2025 will redefine fast.
- Marketing Mojo: Prime’s festive ads (think 2024’s Diwali sale with 10 crore visits) bundle speed with Prime Video perks. Tez’s influencer unboxings are already trending.
Why It Slays
Prime’s ecosystem (shop, stream, save) makes speed a lifestyle. Tez will blend Amazon Fresh’s quality with quick-commerce pace, making rivals sweat.
Win:
Prime drove 45% of Amazon India’s 2024 orders, with Tez poised to grab 20% of quick commerce by 2026. Explore how we help brands like yours master omni-channel marketing with our best digital marketing services.
The RedCrabs Edge: What Makes Them Pop
These brands don’t just deliver—they own the rush economy. Here’s their secret sauce:
- Heartstrings: Myntra’s style FOMO, Flipkart’s local zing and Amazon’s premium flex make speed emotional, not functional.
- Hyperlocal Hustle: Dark stores and AI keep products closer than your neighbor’s Wi-Fi.
- Social Fire: X challenges (#MinutesChallenge, #NowOrNever) and influencer reels turn deliveries into viral flexes. Quick commerce posts on X grew 40% in 2025.
- Loyalty Love: Myntra Insider, Flipkart Plus and Prime hook users with speed perks. India’s loyalty market hit $4B in 2025.
Our online marketing agency can help your brand replicate this magic using hyperlocal ads, AI insights and social virality.
The Catch & The Future
- Cost Trap: Quick commerce is a cash guzzler. Automation’s cutting logistics costs by 18% by 2026.
- Trust Game: Speed can’t skimp on quality. Amazon’s #TezQuality ads tackle doubts head-on.
- Green Glow: Flipkart’s 60% electric fleet goal by 2027 balances speed with planet love.
What’s Next?
- Niche speed (Nykaa’s 10-minute lipsticks)
- AI chatbots like Grok for real-time order vibes
- A projected $7.5B quick commerce market by 2025
Final Rush
Myntra, Flipkart and Amazon aren’t just shipping they’re stealing hearts with speed. By blending AI, hyperlocal grit and marketing that hits like a SRK dialogue, they’ve made urgency the ultimate flex. Want to ride this wave of digital acceleration? Get in touch with our digital marketing company in Hyderabad and let’s build a fast, flexible, future-ready brand together.
