Diwali 2024: How Brands Lit Up the Festival with Meaningful Campaigns

Diwali, the festival that brings light and joy, also sparks one of the biggest marketing moments for brands across India. In 2024, brands embraced creativity and social awareness, crafting campaigns that resonated with audiences on a personal level. Here’s a look at some of the standout strategies and heartwarming messages that defined this year’s Diwali […]
Dadvertising Done Right: Decoding Creative Father’s Day Campaigns in India 2024
This Father’s Day, Indian brands went beyond the generic greeting card approach. We saw a wave of campaigns that were as unique as the dads they celebrated! Let’s dissect some of these gems and understand the marketing magic behind them.
Goodbye Cookies, Hello Privacy? The Future of Targeted Advertising
The digital marketing landscape is facing a seismic shift. Third-party cookies, long used for targeted advertising, are being phased out by major browsers due to privacy concerns. So, how will brands reach their target audiences in the age of enhanced online privacy?
Why Everyone Loves Lefty Watches?
Hey there, ever noticed how almost everyone rocks their watches on the left wrist? Let’s spill the deets on this lefty love affair:
Holi 2024: A Canvas of Creativity in Brand Celebrations
This Holi, a treasure of brands including Parle G, Haldiram’s, and Fortune dived into the festival’s vibrant essence with ingenious campaigns. They aimed to weave their narratives into the fabric of the celebration, creating a mosaic of memorable moments for their audience.