Swathi

From SEO to social media, I’m the digital link between brands and their audiences. I blend strategy with creativity to deliver measurable results.

Lavish

With creativity and strategy on my side, I’m here to make brands stand out and connect with audiences. Marketing is my playground, and I love to experiment.

Praneeth

I’m all about making marketing magic happen! Whether it’s launching a campaign or amplifying a brand, I’m in my element creating impactful experiences.

Pradeep

Driven by data, optimized for success! I turn clicks into conversions and views into results, ensuring every campaign delivers maximum impact.

Deepak

Growth is my game! I strategize, optimise, and push boundaries to help brands grow beyond their limits. Every goal is a new challenge I’m excited to conquer.

Chekri

They call me the Marketing GINN because I blend data-driven insights with a personal touch. With every campaign, my goal is to connect deeply with audiences and make each number count.

Vijay

Numbers, insights, and trends – that’s my playground. As a research enthusiast, I dive deep to uncover the hidden gems that make our strategies sharper and smarter. Every data point tells a story, and I’m here to tell yours.

Ram

Fueled by a passion for creative strategy and market magic, I’m here to make your brand unforgettable. From brainstorms to big ideas, marketing isn’t just my job – it’s my way of life!

Packaging design

Key 68

Project

Graphic Design Label Packaging Illustration

Industry

Health & Wellness

Platform

Supplement & Product

Url

https://Key68shopifynet/

About project

Discover the Hidden World Within: Your Microbiome Matters

Trillions of microscopic allies live within you, supporting your wellness from gut health to overall vitality. This complex ecosystem influences 100+ aspects of your well-being.

Understanding and nurturing our relationship with the microbial world opens doors to enhanced health and a deeper appreciation for life’s intricate web.

Find Right Product For Right Solution

Color Palette

The predominant color will be SunflowerYellow.
It will be used as the main color and
base color in all its combinations.

Other colors that will complement
the brand identity will be 4Skus Respective Colors.

Typography

Ambient (Regular)

Ambient (Regular, Medium, & Bold)

Aa Bb Cb Dd Ee Ff Gg Hh Ii

Jj Kk Ll Mm Nn Oo Pp Qq R

Ss Tt Uu Vv Ww Xx Yy Zz

0 1 2 3 4 5 6 7 8 9

Graphic design

Medhankura

Project

Graphic Design Logo Design Branding

Industry

Innovation

Platform

Research& Innovation

Branding

Research & innovation Company

Letter ‘M’

Medha (intelligence or brain)

Ankura (sapling)

004C91

F47421

THE PULSE OF INNOVATION: MEDHANUKRA’S VISION IN COLOR

At Medhanukra, F47421 symbolizes bold energy, passion, and creativity, driving our relentless pursuit of innovative solutions.

004C91, represents the spark of discovery, illuminating new ideas and guiding Medhanukra toward transformative solutions.

Graphic design

Ayuvu

Project

Graphic Design Logo Design Branding

Industry

Medical

Platform

Monitoring & Innovation

Brand Identity

Ayuvu Command Centre

health care & Connecting Dots

Letter ‘A’

AYUVU Icon

004C91

F47421

AYUVU COMMAND CENTER

Logo Elements:

  •  Healthcare Symbol: The logo uses a bold, modern cross as its central symbol. This is a widely recognized symbol of health and medical care.
  • Square and Lines: The cross is enclosed within a square. The square can represent stability, structure, and order.

Health Care Hub
The logo could represent a central hub for a healthcare network, connecting people to health resources and medical professionals regardless of location.

Global Reach
The Dots extending outwards could signify the organization’s global reach, providing healthcare services to people around the world.

Collabration
The cross, a symbol of medicine, intertwined with a square, which can represent technology or structure, could embody the concept of health and technology working together.

Colour Scheme

Blue: Blue is associated with trust, security, and professionalism, all of which are important for a healthcare organization.

Orange: Orange Is associated with trust, security, and professionalism, all of which are important for a healthcare organization.

Video design

Ayuvu

Command Centre

Project

Video Design Video Editing Visual Communication

Industry

Healthcare

Platform

Visual Communication & Healthcare

Video Design & Editing

Ayuvu Command Centre

Video design

RAMMAYA
Story

Project

Video Design Video Editing Visual Communication

Industry

Healthcare

Platform

Visual Communication & Healthcare

Video Design & Editing

Story Narration

ATL/BTL

Smart Rack

Project

Video Design Video Editing Visual Communication

Industry

Healthcare

Platform

Pharma &
Inventory management

Video Design & Editing

Smart Rack

ATL/BTL

MedUnited

Hospitals

Project

Above the Line (ATL) & Below the Line (BTL)

Industry

Healthcare

Platform

Hospitals & Clinics

Research & Validation

Medunited Hospitals

ATL (Above the Line)

BTL (Below the Line)

2024 - World Heart Day “Health Walk”(Amalapuram)

Research & Validation

MedUnited

Project

  • Market Research
  • Market Validation
  • Secondary Research
  • Competition Analysis Business Audits
  • Cluster Research

Industry

Healthcare

Platform

Research & Validation

Research & Validation

Medunited Hospitals

COMPANY OVERVIEW

At RedCrabs, our Research & Validation team specializes in delivering thorough market insights, competitive analyses, and data-driven strategies. We provide valuable guidance to support our clients’ expansion, market entry, and sustained growth. Our client portfolio includes prominent healthcare,technology,Insurance,  firms like Avasa, Smart Rack,Trovity and Medunited, Below is a detailed breakdown of our work for Medunited,  covering our processes in competitor analysis, market validation, primary and secondary research, and market scope identification.

01.

Competitor Analysis

02.

Market Validation

03.

Primary and Secondary Research

04.

Identifying Scope of Expansion

Competitor Analysis

Our work with Medunited included a thorough Competitor Analysis to identify key players in the healthcare market across Amalapuram Cluster, Palacole Cluster, Raipur Cluster. By examining the service portfolios, pricing structures, patient satisfaction levels, and unique value propositions of competitors, we highlighted areas where Medunited could differentiate its services. The analysis informed Medunited about

Gaps in competitor offerings

Strengths and weaknesses of local and regional competitors

Potential strategies for attracting and retaining patients based on competitor insights

This competitor analysis equipped Medunited with a clear view of the competitive landscape, highlighting positioning opportunities that would appeal to a diverse patient demographic.

MARKET VALIDATION
To ensure the feasibility of Medunited’s market expansion, we conducted Market Validation focusing on both secondary and primary data sources to understand demand, healthcare accessibility, and community health needs in Amalapuram and the surrounding areas. Our validation process included:

“Analysis of the demographic and socio-economic profile of the target market.”

“Evaluation of healthcare spending patterns and patient preferences.”

“Assessment of healthcare provider density and demand for specific medical services.”

Through these insights, we confirmed the region’s demand for expanded healthcare services and identified areas where Medunited could introduce differentiated offerings, making an impact in underserved communities.

PRIMARY AND SECONDARY RESEARCH

Our approach relied on Primary and Secondary Research methods to gather data accurately and comprehensively:

Primary Research

We conducted on-the-ground surveys with patients, doctors, and healthcare administrators across hospitals and clinics in Amalapuram, Raipur, and Palakole clusters. By engaging with local residents and healthcare providers, we obtained firsthand insights into patient satisfaction, treatment preferences, common health issues, and unmet needs. The findings allowed Medunited to align its offerings with patient expectations and to tailor services to meet specific local needs.

Secondary Research

Supplementing our primary data, we compiled relevant industry reports, regional healthcare statistics, and previous market studies. This secondary data was crucial in establishing benchmarks and understanding healthcare trends, allowing us to cross-reference and validate findings from primary research.

Together, these research efforts built a holistic view of the healthcare landscape, identifying immediate opportunities for Medunited’s growth while ensuring that all recommendations were data-driven and reflective of actual market conditions.

Identifying Scope of Expansion

With data from our competitor analysis and market research, we Identified the Scope for Medunited’s expansion across Raipur, Palacole and Amalapuram clusters. Key areas we highlighted included:

Service Expansion: Based on the Feasibility  survey data, there was a marked need for specialized care facilities, such as nephrology and cardiology, which were underrepresented in the local healthcare market.

Patient-Centric Services: High demand for affordable, accessible healthcare services indicated potential for Medunited to expand by offering services like telemedicine, home healthcare, and medicine delivery to reach underserved rural populations.

Partnership Opportunities: We identified opportunities for strategic partnerships with local clinics and healthcare providers, allowing Medunited to increase its footprint quickly and efficiently.

Our work for Medunited showcases how RedCrabs leverages robust research and validation processes to provide clients with the strategic insights needed to make informed decisions and enter new markets with confidence. Our commitment to data-driven strategies helps clients like Medunited achieve impactful, sustainable growth.

UX/UI design

GFI

(GOLF FEDERATION OF INDIA)

Project

UI/UX Web Development Illustration

Industry

Sports

Platform

Mobile Application

APPS

https://www.golffederationofindia.com/

About project

 

The redesign of the Golf Federation of India (GFI) website focuses on modernizing its digital presence with a clean, responsive, and user-friendly interface. The new site enhances navigation, making it easier to access tournament schedules, rankings, and membership details. A key feature is the integration of a tournament management system for live scores and registrations, along with a dedicated member portal for personalized services.

The redesign also supports GFI’s mission to promote golf across India, highlighting initiatives like “Gaon se Golf Tak” and grassroots programs. With a fresh visual appeal, media-rich content, and social media integration, the website will serve as a central hub for players, fans, and the golfing community.

Design System

Colour Palette

Shadows styles

Ui Designs

UX/UI design

ZENLIVES/ ZENTEENS

Project

UI/UX Web Development Illustration

Industry

Mental Health

Platform

Mobile Application

APPS

ZENLIVES/ ZEN TEENS

About project

ZenLives and ZenTeens are mental health apps designed to help adults and teens manage their well-being through personalized guidance. By answering mental health questions, users receive tailored strategies for managing stress, anxiety, and depression. ZenLives offers support for adults facing work or life challenges, while ZenTeens caters to teens dealing with school pressure and emotional growth. Both apps feature a calming, user-friendly interface and incorporate mindfulness practices like meditation and breathing exercises, empowering users to take control of their mental health.

Design System

Design System uses soothing colors and simple layouts, with ZenLives mature and ZenTeens vibrant, ensuring easy, accessible use.

UI screens



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