People don’t connect with brands because they understand them. They connect because they feel safe choosing them. In today’s landscape, brands are fighting for attention in a space where everyone is talking at once. Features are copied. Pricing is matched. Campaign formats repeat. What remains truly defensible is emotion. That is why an emotional marketing strategy has become one of the […]
Key 68
Health & Wellness
Supplement & Product
Trillions of microscopic allies live within you, supporting your wellness from gut health to overall vitality. This complex ecosystem influences 100+ aspects of your well-being.
Understanding and nurturing our relationship with the microbial world opens doors to enhanced health and a deeper appreciation for life’s intricate web.
The predominant color will be SunflowerYellow.
It will be used as the main color and
base color in all its combinations.
Other colors that will complement
the brand identity will be 4Skus Respective Colors.
Ambient (Regular, Medium, & Bold)
Aa Bb Cb Dd Ee Ff Gg Hh Ii
Jj Kk Ll Mm Nn Oo Pp Qq R
Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9
MedhAnkura
Innovation
Research & Innovation
At MedhAnkura, F47421 symbolizes bold energy, passion, and creativity, driving our relentless pursuit of innovative solutions.
004C91, represents the spark of discovery, illuminating new ideas and guiding MedhAnkura toward transformative solutions.
Ayuvu
Medical
Monitoring & Innovation
Blue: Blue is associated with trust, security, and professionalism, all of which are important for a healthcare organization.
Orange: Orange Is associated with trust, security, and professionalism, all of which are important for a healthcare organization.
Ayuvu
Command Centre
Healthcare
Visual Communication & Healthcare
RAMAYYA Story
Healthcare
Visual Communication & Healthcare
Smart Rack
Healthcare
Pharma & Inventory management
MedUnited
Hospitals
ATL/ BTL
Healthcare
Hospitals & Clinics
ATL (Above The Line)
BTL (Below the Line)
2024 - World Heart Day “Health Walk”(Amalapuram)
MedUnited Hospitals
Healthcare
Research & Validation
At RedCrabs, our Research & Validation team specializes in delivering thorough market insights, competitive analysis, and data-driven strategies. We provide valuable guidance to support our clients’ expansion, market entry, and sustained growth. Our client portfolio includes prominent healthcare(MedUnited, KIMS, AyuvuBharosa), technology, insurance(Trovity) and real estate firms like Avaasa. Below is a detailed breakdown of our work for MedUnited, covering our processes in competitor analysis, market validation, primary and secondary research and market scope identification.
Gaps in competitor offerings
Strengths and weaknesses of local and regional competitors
Potential strategies for attracting and retaining patients based on competitor insights
This competitor analysis equipped MedUnited with a clear view of the competitive landscape, highlighting positioning opportunities that would appeal to a diverse patient demographic.
MARKET VALIDATION
To ensure the feasibility of MedUnited’s market expansion, we conducted Market Validation focusing on both secondary and primary data sources to understand demand, healthcare accessibility, and community health needs in Amalapuram and the surrounding areas. Our validation process included:
“Analysis of the demographic and socio-economic profile of the target market.”
“Evaluation of healthcare spending patterns and patient preferences.”
“Assessment of healthcare provider density and demand for specific medical services.”
PRIMARY AND SECONDARY RESEARCH
Our approach relied on Primary and Secondary Research methods to gather data accurately and comprehensively:
We conducted on-the-ground surveys with patients, doctors, and healthcare administrators across hospitals and clinics in Amalapuram, Raipur, and Palakole clusters. By engaging with local residents and healthcare providers, we obtained firsthand insights into patient satisfaction, treatment preferences, common health issues, and unmet needs. The findings allowed MedUnited to align its offerings with patient expectations and to tailor services to meet specific local needs.
Supplementing our primary data, we compiled relevant industry reports, regional healthcare statistics, and previous market studies. This secondary data was crucial in establishing benchmarks and understanding healthcare trends, allowing us to cross-reference and validate findings from primary research.
Together, these research efforts built a holistic view of the healthcare landscape, identifying immediate opportunities for MedUnited’s growth while ensuring that all recommendations were data-driven and reflective of actual market conditions making us the best digital marketing agency in Hyderabad.
Identifying Scope of Expansion
With data from our competitor analysis and market research, we identified the scope for MedUnited’s expansion across Raipur, Palacole and Amalapuram clusters. Key areas we highlighted included:
Service Expansion: Based on the feasibility survey data, there was a marked need for specialized care facilities, such as Nephrology & Cardiology , which were underrepresented in the local healthcare market.
Patient-Centric Services: High demand for affordable, accessible healthcare services indicated potential for MedUnited to expand by offering services like telemedicine, home healthcare, and medicine delivery to reach underserved rural populations.
Partnership Opportunities: We identified opportunities for strategic partnerships with local clinics and healthcare providers, allowing MedUnited to increase its footprint quickly and efficiently.
Our work for MedUnited showcases how RedCrabs leverages robust research and validation processes to provide clients with the strategic insights needed to make informed decisions and enter new markets with confidence. Our commitment to data-driven strategies helps clients like MedUnited achieve impactful, sustainable growth.
GFI (GOLF FEDERATION OF INDIA)
GFI (GOLF FEDERATION OF INDIA)
Sports
Website
The redesign also supports GFI’s mission to promote golf across India, highlighting initiatives like “Gaon se Golf Tak” and grassroots programs. With a fresh visual appeal, media-rich content, and social media integration, the website will serve as a central hub for players, fans, and the golfing community.
Mental Health
Mobile Application
ZenLives and ZenTeens are mental health apps designed to help adults and teens manage their well-being through personalized guidance. By answering mental health questions, users receive tailored strategies for managing stress, anxiety, and depression. ZenLives offers support for adults facing work or life challenges, while ZenTeens caters to teens dealing with school pressure and emotional growth. Both apps feature a calming, user-friendly interface and incorporate mindfulness practices like meditation and breathing exercises, empowering users to take control of their mental health.
Design System uses soothing colors and simple layouts, with ZenLives mature and ZenTeens vibrant, ensuring easy, accessible use.
