If you’ve ever thought, “My product is the best, so it will sell itself,” you might be falling into the “Product Delusion.” Even the most seasoned marketers can make this mistake—assuming that a superior product alone is enough to attract customers. The reality? The biggest brands don’t just rely on their products; they leverage top-tier digital marketing, social media strategies, and emotional branding to dominate the marketplace.

Imagine this: You’re walking through a grocery store. You’re not particularly hungry, but you see a pack of chips you recognize. You’ve never bought them before, yet somehow, you feel like you know them. You grab the pack and toss it into your cart. Why? Because over the past few months, you’ve seen its ads on Instagram, heard a podcast host mention them, and even passed by a billboard featuring them.