In 2025, keeping attention online is harder than ever. Even the most creative campaigns are getting skipped, scrolled past, or swiped away. But July had a few lessons for marketers—real ones.
As a digital marketing agency in Hyderabad, we at RedCrabs spent the this month watching what worked and what didn’t. Let’s break down what July really revealed about the way people are consuming content—and what it means.
The Rise (and Rise) of Short Form Content Trends
In July, short form video continued to dominate every platform—from YouTube Shorts to Instagram Reels and even LinkedIn video posts.
Why does it work?
- Attention spans are now estimated to be just 8 seconds ( Microsoft study)
- Bite-sized content helps users feel rewarded quickly.
- Videos under 30 seconds had 40% more completion rate compared to long-form ones on Instagram ( Meta Business Suite).
This doesn’t mean long-form is dead. It means you need a hook—fast.
Audience Behavior Insights: People Want Context, Not Just Content
July also showed that audiences are getting better at filtering content.
They don’t just want another “5 tips” post. They want to know why something matters.
We noticed:
- Carousels with a mini-storyline performed 2x better than plain infographics.
- Posts with “Here’s what we learned” format had a notable boost in shares—especially among B2B pages.
People crave content that sounds like a person, not a presentation.
Consistency Without Strategy Is Noise
You can post daily, but if it doesn’t connect—it doesn’t matter.
In July, brands that posted less frequently but more intentionally saw higher engagement. What worked?
- Content that answered real-time questions
- Behind-the-scenes or POV formats
- Insights that helped people make quick decisions
Final Thoughts: Content is Still King—But Relevance is the Throne
Attention spans are short. But attention still exists—if you earn it.
July reminded us that it’s not just about what you’re saying. It’s about how fast you say it, why it matters, and how real it feels.
Need help adapting to these shifts? Let’s talk. We’re a digital marketing agency in Hyderabad built for the now.
